Web guided CM is rapidly increasing! …but.
"The continuation has increased abnormally" on the web, do not you?
The search box and button are the last to appear.
It seems to be prevalent in every kind of industry, such as household appliances in real estate, sweets in financial relations ... and somehow. As much as this increase, the opinion of opponents naturally increases, and I hear such a voice around me as well. "Cat ladder ..." That is exactly right.
Based on the AISAS theory ... Although it is said that it is more than anything, let's not be deceived only by the word "now, the cutting-edge method ..." which is swayed by agents and the like. It is a method that will be effective only after certain calculation and prospects, and preparations (especially guidance on websites and contents).
According to the Nikkei Sangyo Shimbun (February 19),
-443 commercials of the same type aired in 2006 (9 times in 2005)
・ 60% of people who have seen the same type of CM
・ About 30% of them execute the search
And.
See you soon….